I have realized that I desperately need to pay attention to marketing. As it stands, RecordBox gets no organic search traffic. And the referral traffic is mainly through this blog. This is quite a sad state of affairs no matter how you look at it.
In this post I will talk about why I think it is high time to start marketing RecordBox. I will also touch on my immediate marketing strategy.
Marketing, here I come
So far I have been completely focussed on the product. I have released to small groups of targeted users and incorporated their feedback on a continuous basis.
It has worked quite well. I have got some significant suggestions which have completely changed the development focus for the next few months. I also have a bunch of smaller suggestions which I never thought were important, but are in retrospect. These things would not have happened without my chosen approach.
However, there is still time before I can do a proper launch with open signups and paid plans, etc. By then, I really ought to have a steady stream of quality traffic to my site.
I think the following old adage rings especially true for product launches: if a tree falls in the wood and nobody hears it, did it really fall?
So my marketing goals are: to generate a steady stream of quality traffic, and to accumulate a few hundred RecordBox invitation requests at the time of launch.
A cause for optimism
I am optimistic about my chances of achieving these goals since I have a few things going for me now: I have a product, an iPhone app, and a clear idea of what I want to do with RecordBox based on the feedback of real users.
These are invaluable assets because:
- I can use these to run a more focussed and persuasive marketing campaign.
- Having a product which can be tried will boost my legitimacy when I approach online communities and blogs.
- I can advertise using authentic and compelling testimonials from actual users.
My bootstrap marketing plan for RecordBox
There are two parts to creating buzz, both of which I am going to focus on in turn.
The first part is to feature high up in search results for the right keywords. The field of Search Engine Optimization (SEO) includes figuring out which keywords to aim at, and how to go about ranking highly for those keywords. It is a really broad subject and one which I have only begun studying.
But I have already started running experiments. I am presently targeting the keyword "music recording software" because that is both popular and relevant. I will post back in a few weeks to summarize my efforts and their results.
The second part is to connect with the right communities and people through social networks. I have no idea about how to do this, and I am not naturally inclined to spend hours on twitter and facebook to grow my follower and fan base.
Nonetheless, I think social media is a necessary part of any marketing effort these days, and so I will try to get over my reservations. I will let you'll know how it goes and whether I make any headway with social marketing.
That's all, folks!
Well, that's the long and short of what's on the my plate.
Marketing is not something that comes naturally to me. I don't make a naturally good salesman because I always try to keep balanced opinions. And ultimately, I don't think that anybody will be convinced by a salesman who says 'It is a good product, but X, Y, and Z are not quite right about it'!
So I definitely need to step out of my comfort zone on this front. Perhaps I will change as a result of these efforts, and hopefully for the better!
If any of my dear readers have marketing tips and tricks, please share them with me! I can use all the help I can get in this department.