Written by Apurva Mehta on 28 August 2011.
That is how it feels to be doing a startup: it's like building a castle on foundations which move at a hundred miles per hour. I have been working really hard at getting a first version of RecordBox out of the door in early September. The release will be made to a few musician friends who are known to me. It is quite a aggressive target, and it has really taken the best of me to meet it. Here's why:
In my hobby projects, I had no care for revenue and no care for users. There were essentially no constraints and no feedback on my performance.
In my professional projects for a large company I was insulated from everything but the technical aspects of product development. All I had to do was produce quality technical work, and someone else took care of the rest.
By contrast, in this startup, I have to care about who the users are, what their problem is, and how much they are willing to pay to solve it. And I have to figure out how to balance that equation in a way that makes financial sense for me.
The equation has far more variables than doing hobby projects (which had no expectation of users or revenue), or professional projects (where one focuses only on the product development). That makes it orders of magnitude more complex.
So life has been really interesting. I would like to share my experiences in getting a first version of RecordBox into the hands of actual users. It will be fun for me to read this account some time later when the dust has settled.