In my post last week, I wrote that I intended to build a more complete landing page for my product with an eye toward collecting credit card numbers of a few prospects who have said they would pay for the product.
This technique of trying to collect credit card numbers before building a product is becoming more popular amongst startups following the 'Lean' methodology. It helps validate the hypothesis that a paying market exists for a given value proposition.
However, I am beginning to think that these types of techniques may be applicable to only a certain set of Internet startups. And I don't think that my startup is on that list.
The essence is that my startup is focused on a niche market, is being bootstrapped, and has no intention of taking venture capital. In fact, I don't think my market is large enough to attract venture capital in the first place.
So while being 'Lean' applies to all startups, the specific techniques one uses should be based on the type of startup you are doing. In this post I will elaborate my thoughts on how 'being Lean' looks in the case of my bootstrapping startup.